Introduction to Digital Marketing

Lesson 1: What is Digital Marketing?
Lesson 2: Scope of Digital Marketing
Lesson 3: Traditional Vs Digital Marketing
Lesson 4: Benefits of Digital Marketing
Lesson 5: Digital Marketing Channels
Lesson 6: Career Opportunities in Digital Marketing
Lesson 7: Leveraging Gen AI in Digital Marketing & Trends

Graphic Design for Digital Marketers

Lesson 1: Introduction to Graphics Design
Lesson 2: Color Psychology + Fonts
Lesson 3: Canva Tutorial ( Dashboard Overview + Practical Implementation)
Lesson 4: Video Editing: clipchamp or kapwing
Lesson 5: AI Tools to Generate Images & Videos

Content & Funnel Marketing

Lesson 1: Content Marketing Introduction & Types of Content & Benefits
Lesson 2: Content Marketing Cycle & Stages |
Lesson 3: Content Calendar & Lead Magnets | Content Marketing Tools
Lesson 4: Content Funnel_Buyers' Journey Stages | TOFU, MOFU, BOFU Explain with the example
Lesson 5: How to Build a Successful Buyer Persona in Minutes
Lesson 6: Copywriting: AIDA Model | Explain with the help of example

Website Design and Development using WordPress

Lesson 1: Introduction to Domain & Hosting & Other Technical Terms
Lesson 2: Project Decide ( Niche/ category) | How to find the best domain
Lesson 3: How to purchase Domain & Hosting
Lesson 4: How to connect Domain & Hosting and Install WordPress
Lesson 5: Overview of cPanel | How to create Business Email Id & access it
Lesson 6: WordPress Dashboard Overview & General Settings | Permalinks
Lesson 7: Understanding Website Design (Layout & Structure | Website WireFrame)
Lesson 8: Install Theme & Use Template Plugins to create a website
Lesson 9: Create Pages + Menu (Create Multiple Menus)
Lesson 10: Header Builder + Top Bar (Customize Feature)
Lesson 11: Page Builder: Elementor Overview_Class 1
Lesson 12: Page Builder: Elementor Overview_Class 2 (Elementor Addons & Premium Addons)
Lesson 13: Recommended Plugins (Templately, Starter Template, Smart Slider 3, Updraft Plus, etc)
Lesson 14: Create Home, About, Contact us, Services, Blog Page
Lesson 15: Customize Website + Footer
Lesson 16: Practical Implementation of Plugins | Sliders, Forms, Pop ups, Backup of the website
Lesson 17: Overall website check and make it responsive

Ecommerce - Building An Online Store

Lesson 1: Important Plugins for E-Commerce Website
Lesson 2: Create Required Pages: Cart, Checkout, My Account, T& C, Refund & Return Policy, Privacy Policy, etc.
Lesson 3: Woocommerce settings_Part 1 (Set up Tax, shipping details)
Lesson 4: Woocommerce settings_Part 2 (Payment Gateway and other settings)
Lesson 5: Create Product Categories & sub categories
Lesson 6: How to upload a simple product.(step by step process)
Lesson 7: How to upload product variations and make store Live
Lesson 8: Discount Coupons and apply discount on checkout page
Lesson 9: Customize Categories & product pages (Filters/ sidebars)
Lesson 10: Set up Home Page as an eCommerce store Page | Products Categories/ carousal on Home Page

Landing Page Building & Optimization

Lesson 1: Introduction to Landing Pages | Importance & Types of Landing Pages
What is a Landing Page? Purpose of Landing Pages
Difference Between a Landing Page & Website Homepage
Importance of Landing Pages in Digital Marketing
Types of Landing Pages (Lead Generation, Click-Through, Sales, etc.) with examples

Lesson 2: Core Elements of a High-Converting Landing Page
Headline & Subheadline Best Practices
Compelling Call-to-Action (CTA)
Lead Capture Forms: Design & Placement
Social Proof & Trust Signals (Testimonials, Reviews, Trust Badges)
Engaging Visuals & Multimedia (Images, Videos, Animations)
Clear unique selling proposition (USP)
Engaging Hero shot

Lesson 3: Landing Page Builders & Tools | Landing Page Copywriting
Introduction to Landing Page Builders (Unbounce, Instapage, Leadpages, ClickFunnels, WordPress)
Landing Page Copywriting

Lesson 4: Create a Landing Page using WordPress
Using Pre built template and Elementor Plugin_ Part 1
Using Pre built template and Elementor Plugin_ Part 2

Lesson 5: Landing Page CRO + Optimization Checklist
Checklist for Landing CRO
Landing Page Optimization checklist

SEO (Search Engine Optimization)

Lesson 1: SEO Basics: What is SEO and How Does it Work? | Types of SEO | Search Engine Optimization Full Information
Lesson 2: How Search Engine Works? Crawling, Indexing, and Ranking - Complete Explanation | SERP Explaination
Lesson 3: Top 5 Google Algorithms Related To SEO | Panda, Penguin, Hummingbird, RankBrain, EEAT
Lesson 4: Keyword Introduction: Types of Keywords,  keyword Terminology
Lesson 5: Keyword Research ( Google Keyword Planner + Semrush ) Practical- Keyword Research Template
Lesson 6: Keyword Research ( Ubersuggest & Other Methods) Practical
Lesson 7: On-Page SEO (Keyword Placement in Content), Keyword Density, Keyword Proximity. K Prominence
Lesson 8: On Page - Image Alt Tag, Device Responsive, Header Tags, Internal Link & External Link
Lesson 9: On Page SEO - Title , Meta Description , URL, Focus Keyphrase (using SEO Plugin)
Lesson 10: On Page SEO Checklist & Analysis (Audit)
Lesson 11: Schema Markup (Data Structure) & Sitelinks
Lesson 12: Technical SEO Introduction and checklist | Connect GSC to Website
Lesson 13: Generate Sitemap and Submit it in GSC
Lesson 14: Generate Robots.txt file
Lesson 15: Check Page Speed & Optimize page speed (Factors include)
Lesson 16: Canonical Tags and Redirection (301 vs. 302 Redirects for SEO), 404 Error
Lesson 17: Open Graph, Twitter Cards, other remaining things
Lesson 18: Off Page SEO: Backlinks Overview | Importance of Backlinks for SEO
Lesson 19: Understanding DA & PA | How to check DA and PA Score
Lesson 20: Do Follow & No Follow Backlinks
Lesson 21: How to build Backlinks: Methods
Lesson 22: Backlinks using Guest Posting
Lesson 23: Backlinks using Article Directory Submission
Lesson 24: Link Building - Q&A Sites
Lesson 25: Link Building - Image Submission
Lesson 26: Link Building : Social Bookmarking Links & Directory Submission
Lesson 27: Link Building : Infographics & PDF Submission
Lesson 28: Local SEO: Google My Business Overview and Account set up
Lesson 29: Optimizing GMB Account
Lesson 30: SEO Audit using SemRush & Screaming Frog
Lesson 31: eCommerce SEO
Lesson 32: Difference Between SEO, AIO, AEO, and GEO

Google Search Console

Lesson 1: What is Google Search Console? | How to Add a Website to Google Search Console?
Lesson 2: Overview & Performance Report in Search Console
Lesson 3: URL Inspection (Indexing) - Fetch as Google
Lesson 4: Find and Fix Index Coverage Errors in Google Search Console | Complete Guide
Lesson 5: Core Web Vitals & Page Speed Insights
Lesson 6: Backlink Report | How to Check Backlinks in Google Search Console
Lesson 7: Links, Manual Actions & Security Issues & Other Settings

Google Analytics (GA 4) + GTM

Lesson 1: Overview of Google Analytics 4 (GA4) | Google Analytics Terminology - Google Analytics Terms You Need To Know
Lesson 2: Setting Up a GA4 Account (with website) and Add Property
Lesson 3: Set Up Google Analytics with Google Tag Manager
Lesson 4: Set up Google Analytics Demo Account for Free & Exploare Dashboard & Reports
Lesson 5: Dashboard Overview: Walkthrough of GA 4 Dashboard | Exploring Basic Reports | How to Build Google Analytics Dashboard - Explained
Lesson 6: What are Real Time Analytics Reports | Realtime Reports in GA4
Lesson 7: How to Set Up Events in Google Analytics - Complete Tutorial
Lesson 8: Create Custom Events in GA4 using Google Tag Manager Step by Step
Lesson 9: How to check Reports: Acquisition, Engagement rate (Bounce Rate replaced by Engagement sessions)
Lesson 10: Check Retention Report in Google Analytics 4 | Users Report in Google Analytics 4
Lesson 11: Connect Google Ads & GSC with GA4 & Other Important Features in Admin Panel
Lesson 12: Create Customized Basic Report in GA 4
Lesson 13: How to make customized Reports using Free Forms
Lesson 14: Create Landing Page Report in GA 4
Lesson 15: Funnel Exploration in Google Analytics
Lesson 16: Concept of Filters in GA4 & How to use them
Lesson 17: What is cohort Analysis & Exploration, debug view in GA4
Lesson 18: How to give access in Google Analytics 4 at Account & Property Level
Lesson 19: The Concept of Audience Categories in Google Analytics | Google Analytics Tutorial

Social Media Marketing (Meta Ads)

Lesson1: Social Media Optimization & SMM Overview, Social Media Platforms
Lesson 2: Instagram Professional Account set up & Optimization Tips
Lesson 3: Put content on Instagram account (Reels, Carousals, Stories)& view Insights of the account & content
Lesson 4: Instagram Ads using boost feature
Lesson 5: Create Facebook Page & Optimize it
Lesson 6: How to Create an Event & Group using FB Page
Lesson 7: Introduction to Meta Business Suite  | Dashboard Overview
Lesson 8: Create Business Portfolio & Settings (Add Facebook Page, Ads account, Assets & People)
Lesson 9: Content Planner: Meta Business Suite
Lesson 10: Automated Messages Set up in Meta Business Suite
Lesson 11: Events Manager: Meta Pixel Integration
Lesson 12: Set up Manual Events & Custom Conversions in Events Manager
Lesson 13: How to create Audiences: Saved, Custom, and Look alike
Lesson 14: Introduction to Facebok Advert Manager Account
Lesson 15: Explain Facebook Campaign Objectives | Facebook Ads Launch Checklist
Lesson 16: Create a Facebook Awareness & Reach Ads
Lesson 17: Create a Facebook Ads Website Traffic Ads
Lesson 18: Create a Facebook Lead Generation Ads
Lesson 19: Create an Engagement campaign + Store Location
Lesson 20: Setting up Commerce Manager for catalogue Ads
Lesson 21: Create a Sales/ Catalogue Ads
Lesson 22: Facebook Remarketing Ads
Lesson 23: Ads Reporting and KPIs to measure
Lesson 24: Introduction to LinkedIn | Setting Up Your LinkedIn Profile
Lesson 25: Dashboard Overview & Optimize Your LinkedIn Profile
Lesson 26: Creating a LinkedIn Company Page & Showcase Page
Lesson 27: Set up LinkedIn Insights Tag and setup conversions
Lesson 28: LinkedIn Ads Library | Bidding Strategies | Create Audiences
Lesson 29: LinkedIn Campaign Manager | LinkedIn Ads_Part 1
Lesson 29: LinkedIn Campaign Manager | LinkedIn Ads_Part 2
Lesson 30: Settings up Twitter Account & Introduction
Lesson 31: Twitter Trends & Building Twitter Marketing Strategy
Lesson 32: Twitter Ads set up
Lesson 33: Creating & Setting up Pinterest Profile
Lesson 34: Dashboard Overview, optimize & creating Pin on Pinterest
Lesson 35: Introduction to WhatsApp Business | Difference Between WhatsApp & WhatsApp Business
Lesson 36: WhatsApp Business vs. WhatsApp Business API – Key Differences
Lesson 37: Setting Up Business Profile (Logo, Description, Contact Info)
Lesson 38: Catalogs & Product Listings
Lesson 39: Quick Replies, Labels & Automated Messages | Away Messages & Greeting Messages
Lesson 40: Using WhatsApp for Retargeting & Customer Engagement
Lesson 41: Running WhatsApp Click-to-Chat Ads on Facebook & Instagram

Google Ads (PPC)

Lesson 1: Introduction to Google Ads | How do Google ads work
Lesson 2: Google Ads Account Set Up and Dashboard Go through & General Settings
Lesson 3: Keyword Match Types & Negative Keywords
Lesson 4: What is Bidding Strategies in Google Ads?
Lesson 5: How to use Google Keyword Planner
Lesson 6: Diff. Types Of Objectives & Ad Formats in Google Ads
Lesson 7: Checklist before launching Search ads, display ads and other types of ads
Lesson 8: Set up Google Search Ads
Lesson 9:  Google Ad Extensions: sitelinks, callout, call, location, etc.
Lesson 10: How to Write Ads Copy using AI & Run Google Ads (Get More Clicks & Conversions)
Lesson 11: Create a Google Display ads | Google Display Campaign walkthrough
Lesson 12: connect Google ads with other accounts like YT, GSC, and GA4, GMC
Lesson 13: Dynamic Search Ads | Google Ads Library
Lesson 14: What is Conversion & How to Create Conversion
Lesson 15: Conversion tracking
Lesson 16: Create YouTube Ads or Video Ads
Lesson 17: Setting Performance Max Ads
Lesson 18: Everything About Remarketing Concepts | Connect Google Tag with GTM
Lesson 19: Types Of Remarketing Audience | Create Remarketing Audiences
Lesson 20: Create Remarketing Ads
Lesson 21: Setting up Google Merchant Centre and Add Products
Lesson 22: How to run Standard Shopping Campaigns Practically
Lesson 23: How to Run Smart Shopping Campaign
Lesson 24: App Install Ads
Lesson 23: How to run Local Store Visits and Call Only Ads
Lesson 24: Google Ads KPIs and Metrics Tracking
Lesson 25: How to create the customized reports for every campaign types

Email Marketing

Lesson 1: Introduction to Email Marketing & Tools
Lesson 2: Email Marketing Using MailChimp: Setting up Mailchimp Account
Lesson 3: Mailchimp Account Dashboard Overview
Lesson 4: Building Audience List: Add Contacts
Lesson 5: Design Email Template
Lesson 6: Create an Email Marketing Campaign
Lesson 7: Connecting Website with Mailchimp
Lesson 8: Automation: Sign up, Pop up, and Embedded Forms to collect Emails
Lesson 9: Pre built Buyers' Journey: Email Automation
Lesson 10:  Email Marketing Formulae, KPIs & Reports & Insights
Lesson 11: Email Outreach : Find Anyone's Email

Affiliate Marketing

Lesson 1: Affiliate Marketing Introduction
Lesson 2: Affiliate Program - Amazon | Set up Amazon Affiliate Account
Lesson 3: Amazon Affiliate Products Practicals
Lesson 4: Affiliate Program - Commission Junction
Lesson 5: Other High Commissioned Platforms for Affiliate Marketing
Lesson 6: Best Practices to promote Affiliate Products

YouTube Marketing

Lesson 1: Introduction to YouTube Marketing | Why is YouTube Important for Businesses & Personal Branding?
Lesson 2: Setting Up & Optimizing a YouTube Channel | Logo, Banner, About, Links, etc.
Lesson 3: YouTube Channel SEO (Keywords, categories, & advanced features).
Lesson 4: Content Strategy & Video Production | Content Calendar | Video Editing Basics & Recommended Tools
Lesson 5: YouTube Videos SEO | Writing Engaging Video Titles & Descriptions | Tags & Hashtags | Thumbnails | End Screens | i cards
Lesson 6: YouTube Ads & Paid Promotions | YouTube Ads (Skippable, Non-Skippable, Bumper Ads)
Lesson 7: YouTube Monetization & Earning Strategies | Understanding YouTube Partner Program (YPP) | Monetization Rules & Eligibility Criteria
Lesson 8: Connect YouTube with AdSense & AdSense account Overview
Lesson 9: Different Ways to Earn (Ads, Sponsorships, Affiliate Marketing)
Lesson 10: Setting Up Super Chats & Channel Memberships
Lesson 11: Understanding YouTube Analytics Dashboard | Key Metrics: Watch Time, Audience Retention, CTR, Impressions
Lesson 12: Case Studies of Successful YouTube Channels

Online Reputation Management (ORM)

Lesson 1: Introduction to ORM | 5 Best Tools For ORM
Lesson 2: How to check Reputation like Reviews on GMB, Glassdoor, Justdial, Trustpilot, Ambition Box, and Indeed, etc. | How To Handle Negative Reviews
Lesson 3: Use Brand 24 or any tool to check the reputation
Lesson 4: Brand Reputation Case Study- Nestle

Freelancing

Lesson 1: Overview of Freelancing & Pros and Cons
Lesson 2: Creating Profile On Freelancing Sites Like Fiverr or Upwork
Lesson 3: How to write a Perfect Gig on Fiverr
Lesson 4: Preparing proposal and marketing plan for clients
Lesson 5: Finding Jobs & Submitting Proposals

Digital Marketing Strategies & Case Studies

Lesson 1: What is Digital Marketing Strategy and standard format
Lesson 2: How to create Digital Marketing Strategies
Lesson 3: Digital Marketing Strategic Plan Template
Lesson 4: Case studies of Different Brands
Lesson 5: Complete Roadmap of Digital Marketing Career Success

Personal Branding | Certifications & Creating Portfolio

Lesson 1: Personal Branding Strategies
Lesson 2: Certifications
Lesson 3: Samples of Portfolio | Creation of Portfolio

Interview Prepration for Digital Marketing

Lesson 1: How to Answer Technical Round Questions
Lesson 2: Interview Preparation QnAs
Lesson 3: Final Exam for the Digital Yamini and Jai Gulab Baba Trust Certification

Generative AI in Digital Marketing 

Lesson 1: Introduction to Generative AI in Digital Marketing
What is Generative AI?
Evolution of Generative AI in Marketing
Benefits of AI in Digital Marketing (time-saving, cost-efficient, scalable)
Ethical Use of AI & Plagiarism Issues
Future Trends & Career Scope in AI + Marketing

Lesson 2: Introduction to AI Assistant Tools
Introduction to Chat GPT, Perplexity, Claude AI, Gemini, Copilot, deep seek
Explore GTP features
AI Chrome Extensions: sider, emily, merlin, chat GPT writer, etc.
Prompt Engineering Basics

Lesson 3: AI for Market Research and Competition Analysis
Competitor Analysis using AI
AI-Powered SWOT Analysis
Building Buyer Personas using AI Prompts
Market Research

Lesson 4: AI for Content Creation & Strategy
SEO friendly Blog writing
Humanize Content
Content Calendar generate and schedule content
Email copy writing
Creating Social Media Captions, Hashtags, and Hooks
Landing Page Copy writing

Lesson 5: AI in Visual Content & Design
AI Image Generation (for ads, blogs, posts): Grok ai, chat gpt, freepik, canva ai, Microsoft designer
Generating Reels & Short-form Videos with AI (fliki, kapwing, clipchamp, pixverse)
Create Reels/ videos scripts
YT Video summarze and transcript
PPT (Slides): Gamma ai
Website design and development: rollout
Generate Structured CV Using Claude AI
Interview Preparation: yoodli, skill aura

Lesson 6: AI for Paid Media & Ad Copy
Audience Targeting Suggestions using AI
Generating High-Converting Ad Copies (Meta Ads + Google Ads)
Media Planning and budget allocation ideas
Automating Google Ad Text & Extensions
Meta Ads with AI-based Ad Scripts
Creating Variations for A/B Testing

Lesson 7: SEO & Website Content with AI
Keyword Research using AI
Generating SEO Meta Titles & Descriptions
Generating Schema Markup & FAQs
AI for Technical SEO & On-Page SEO Checklists: SEOptimer, SEOMator, ChatGPT, Surfer SEO, Ubersuggest

MEET YOUR MENTOR

I, Yamini Katara – a passionate Digital Marketing Trainer and Freelancer – have created this AI-Powered Digital Marketing Mastery Course with a special purpose. This course isn't just about learning the latest in Digital Marketing and Generative AI — it’s a mission from the heart.

This course was recorded voluntarily to support Girls' Education under the Gulab Baba Trust, an organization devoted to empowering underprivileged girls through learning. All proceeds from this course go directly towards the education and welfare of girls in rural communities, ensuring the trust functions smoothly and transparently.

🤝 When You Enroll:
✅ You upgrade your industry-relevant skills in AI & Digital Marketing.
✅ You support a girl's dream to learn, grow, and build a better future.
✅ You become part of a transformational social cause.

Your learning = Her education. Your growth = Her opportunity.

By enrolling in this course, you don’t just take a step toward your own success — you become a beacon of hope for someone who dreams of an education.

Get in Touch